Kit (formerly ConvertKit) pricing explained

The free tier is real

Kit (the platform formerly called ConvertKit) is unusual in giving you a free plan that can actually sell digital products and paid subscriptions — most "free" newsletter tiers can't. Kit's free Newsletter plan covers up to 1,000 subscribers with unlimited landing pages and broadcasts. If you're under 1,000 subscribers and just need to send and sell, you can run on Kit for $0/month in platform fees.

Above 1,000 subscribers you move to a paid plan, and the price scales with your subscriber count — verified here from Kit's own pricing slider across every bracket.

Creator and Pro pricing

Creator is the main paid plan. Billed annually it runs about $32.50/month at 1,000 subscribers, $74.17/month at 5,000, and $115.83/month at 10,000 — climbing in steps up to 100,000. Pro adds advanced reporting, a newsletter referral system, and deliverability tools, starting around $65.83/month at 1,000 subscribers. For most creators Creator is the right plan; Pro earns its premium only if you'll use the growth and reporting features.

See how Kit's per-subscriber pricing compares with the alternatives in Kit vs beehiiv and Ghost vs Kit, or model your exact list in the calculator.

The fee that's easy to miss

Kit's plan fee isn't the whole story if you sell paid subscriptions or products. Kit Commerce charges 3.5% + $0.30 per transaction on what you sell — and importantly, that fee *includes* payment processing, so you don't pay Stripe separately on top of it. That makes Kit's all-in cost on sales lower than a naive "plan fee plus Stripe" estimate would suggest. (Kit's separate Paid Recommendations feature carries its own higher fee, so check that if you plan to use it.)

Frequently asked questions