Buttondown pricing and fees

Verified 2026-09-29 from Buttondown's published pricingsome values pending verification

Plans

PlanMonthly billingAnnual billingSubscriber limitPaid subscriptions
Free

Free for first 100 subscribers; custom-domain sending included.

$0/mo$0/yr100No
Basic$9/mo—1,000Yes
Standard$29/mo—5,000Yes
Professional$79/mo—10,000Yes
Advanced$139/mo—20,000Yes
Enterprise

Custom pricing above 20,000 subscribers.

——CustomYes

Fees on paid-subscription revenue

  • Revenue share: none (0%) — Buttondown takes no cut of paid-subscription revenue; payments go through your own Stripe account.
  • Payment processing: Stripe, 2.9% + $0.30 per transaction

Fine print that changes the math

  • Tier prices/limits read from the pricing page's JSON-LD Product offers (2026-06-10). Annual-billing discounts (if any) and which features are à-la-carte add-ons vs included per tier still need verification — Buttondown has historically sold features as +$9/+$29/mo add-ons.
  • Paid-subscription support per tier needs confirmation; recorded as available on paid plans.
  • Pricing assumes at most one email per day to the full list.

Sources